Brooklinen, known for high-quality bed sheets, launches its first line of loungewear


Brooklinen, the direct-to-consumer bed sheet brand backed by investors including FirstMark, is entering the apparel space with its first line of loungewear. The company says its designs, including tops, pants, shorts and a dress, are inspired by vintage athletic clothing and made from cotton and modal blended with spandex. Prices range from $28 for a t-shirt to $75 for jogger pants.

2019 021 Brooklinen SarahKehoe SHOT 12 WOMENS COLLECTION PAGE HERO 045x

The startup, whose investors also include NYU Innovation Venture Fund and Dorm Room Fund, has built its reputation around high-quality but affordable linens and is able to offer lower prices by controlling the design, manufacturing and logistics and fulfillment of its sheets, comforters, pillows and towels. It is primarily an e-commerce startup, but has also run pop-up shops. Brooklinen’s last round of funding was a $10 million Series A announced in 2017.

Articles You May Like

Salesforce adds integrated order management system to its arsenal
Shot on iPhone 11 Pro Max: Video test and review
Clari snags $60M Series D on valuation of around $500M
Google’s Pixel Buds 2 hands-on first impressions
Google Pixel 4 and 4 XL hands-on first impressions

Leave a Reply

Your email address will not be published. Required fields are marked *